THE CHALLENGE

Homebase, a high-growth startup that helps small businesses manage time clocks, payroll, HR and more, wanted to extend their reach in the lucrative Los Angeles market. Without deploying a large sales team or making major expenditures, they sought to make inroads in a large untapped market.

OUR SOLUTION

Working with the marketing and sales teams, we developed and tested activities to grow local LA market share, improve customer support at a local level and increase brand awareness.