Service Systems That Actually Work

We find the friction in your customer journey and remove it with solutions that stick.

Strategic Solutions

Comprehensive consulting services designed for hospitality excellence

Revenue Optimization

Advanced pricing strategies and revenue management systems that maximize profitability while maintaining guest satisfaction.

Operational Excellence

Streamlined processes and technology integration to enhance efficiency and reduce costs across all departments.

Guest Experience Design

Data-driven insights to create memorable experiences that drive loyalty and positive reviews.

Client Work

Selected engagements from luxury hospitality to high-growth startups. All examples shared with permission.

Brandon Parker

About Brandon

Designing Service That Feels Effortless—And Leaves a Lasting Impression

From five-star hotels to high-growth startups, I help businesses create customer experiences that drive loyalty, spark word-of-mouth, and fuel lasting growth.

I help tech and service brands translate five-star hospitality into practical, scalable customer and employee experience systems.

Over a decade teaching and consulting with The Peninsula, Forbes Travel Guide, and the world's leading luxury hotels taught me that luxury isn't opulence. It's the absence of discomfort. When that becomes the north star, you start to see the micro-frictions others miss: three extra clicks in onboarding, an awkward pause when a script fails, a confusing error state, a policy that creates needless work, a handoff that drops context.

My approach is pragmatic and systems-driven: map the journey, spot the friction, then engineer the simplest, most elegant fix that will scale. That can mean redesigning a flow, simplifying a policy, refining language, or building service blueprints, playbooks, and training. I work across the entire experience (in-product UX, support queues, success and renewals, operations, and cross-functional handoffs) so the experience is effortless for customers and manageable for teams.

The result: fewer escalations and rework, faster resolution, higher CSAT and retention, and teams that feel confident and equipped. And because every brand has its own authentic way of taking care of people, I help you operationalize that with five-star polish delivered in a voice that's unmistakably yours.

Fewer escalations · Faster resolution · Higher CSAT · Better retention.

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